“To Reach The Next Generation of Veterans The American Legion Teams Up With New Military Media Brand, We Are The Mighty”
With more American Legion Posts than Starbucks in the United States, The American Legion’s National Commander, Mike Helm, recently emphasized the importance of engaging today’s new generation of tech savvy veterans who use digital media to create and share content relevant to their lives.
In an effort to reach the younger post-9/11 generation, The American Legion is partnering with We Are The Mighty (WATM), the first media and lifestyle brand for, by, and about the military community. From this partnership comes Our Post, a digital series sharing the unexpected stories and encounters from various American Legion posts across the United States. “We think these stories will resonate with young veterans and get them interested in wanting to know more about The Legion and wanting to be part of its future,” said Helm.
Hosted by Marine Corps veteran and actor Johnny Jenkinson, Our Post starts at historic American Legion Post 43 in Los Angeles and travels across the country to tell the compelling stories and experiences of Legion members while breaking down outdated stereotypes. Viewers young and old, veteran and civilian will relate to the human side of the many fascinating, funny and authentic people who make The American Legion one of the country’s most respected institutions.
“We have a unique opportunity to capture their attention with great stories about the many Legion families whose rich history and service has shaped the fabric of our country,” Helm commented. Our Post will premiere May 4 on We Are The Mighty. http://legion.wearethemighty.com/
About We Are The Mighty (WATM)
We Are The Mighty (WATM) is the military community’s first media and lifestyle brand, serving more than 130 million active duty personnel, veterans and their families as well as the broader public who want to know more about them. WATM showcases the talent, accomplishments and interests of this large and connected group with authentic and relevant content of all genres that entertains, informs and celebrates military life.
WATM’s mission is to empower our military community with content and experiences that have a positive impact, broaden awareness and eliminate stereotypes and misperceptions. Over 80 percent of WATM’s staff has served in the military and the Company is committed to employing veterans and supporting their businesses and organizations.
To find out more about WATM, go to http://www.wearethemighty.com. Like us on Facebook and follow us on Twitter, Instagram
About The American Legion
With a current membership of 2.3-million wartime veterans, The American Legion was founded in 1919 on the four pillars of a strong national security, veterans affairs, Americanism, and youth programs. Legionnaires work for the betterment of their communities through nearly 14,000 posts across the nation. To find out more about The American Legion, please visit www.legion.org